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June 17th, 2015

Printex: a look into the (fast approaching) future

In a fast-changing industry, the recent Printex trade show in Sydney was a chance for printers to learn about the latest trends, technology and equipment. Our Competenz team were there and these were their ‘top three take-outs’:

  • Digital technology (especially wide format) is increasingly replacing traditional equipment.
  • Printed collateral still plays a major part in successful media campaigns. (In fact, companies who’ve stopped printing catalogues report a major fall in sales.)
  • Today’s commercial printing operation cannot rely solely on quality equipment and print output to get ahead. A client focus and top-notch marketing and communication skills are essential too, if print companies are to truly partner with clients.

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